May 23, 2022

New Report/Infographic Looks at U.S. Consumer Electronics Usage

New from Nielsen. According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16 percent of television homes own a tablet. [17% own an ereader]. Smartphone owners officially make up the majority of mobile subscribers, as 56 percent owned a smartphone as […]

Updated Statistics from Nielsen: Mobile Operating System Share & Demographics

From a Nielsen Wire Blog Post: In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS. Who makes up […]

New Stats: “Cross-Platform Report: How We Watch From Screen to Screen”

The Q4 2011 Cross-Platform Report from Nielsen is now available online. You can register (free) to download the full text. A summary blog post and infographic are also available. Game Consoles Now in Nearly Half of TV Homes Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found […]

Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US

From Nielsen: Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones.  This growth is driven by increasing smartphone adoption, as more than two-thirds of those who […]

New Statistics and Charts: U.S. Smartphone Penetration Hits 48% Overall, 66% in 24-34 Age Group

Via Nielsen Wire: While overall smartphone penetration stood at 48 percent in January, those in the 24-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months […]

Nielsen: Tops of 2011 Lists (Digital Platforms, TV, Books, DVDs, Advertising)

Nielsen’s Tops of 2011: Digital …top online destinations and mobile platforms of 2011 Nielsen’s Tops of 2011: Television …the most-watched TV programs during 2011 Nielsen’s Tops of 2011: Entertainment …the top DVD and book titles of 2011 Nielsen’s Tops of 2011: Advertising …most effective TV advertisements of 2011

New Statistics: The Rise of Smartphones, Apps and the Mobile Web

Via the Nielsen Wire: Nielsen’s State of the Media: The Mobile Media Report (Q3 2011) provides a snapshot of the current mobile media landscape and audiences in the U.S… Key findings: The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively); The majority of smartphone owners (62%) have downloaded apps […]

"Top 20 Android Apps in the US: Women Like Facebook, Men Love Maps and Mail"

From Nielsen: According to the first mobile media rankings based on audience measurement data from metered Android smartphone usage, aside from the Android Market app itself, Facebook, Google Maps and Gmail were the most used among U.S. Android users 18 years and older. To determine each apps “active reach,” — the percentage of Android owners […]

New Research: Changing Demographics of Tablet and eReader Owners in the US

Paul Biba at TeleRead alerts us to a study that was recently released by Nielsen looking the demographics of tablet and ereader owners in the USA. From the Nielsen Web Site: In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to […]