New from Nielsen. According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16 percent of television homes own a tablet. [17% own an ereader]. Smartphone owners officially make up the majority of mobile subscribers, as 56 percent owned a smartphone as […]
Updated Statistics from Nielsen: Mobile Operating System Share & Demographics
Filed by on May 7, 2012
From a Nielsen Wire Blog Post: In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS. Who makes up […]
New Stats: “Cross-Platform Report: How We Watch From Screen to Screen”
Filed by on May 3, 2012
The Q4 2011 Cross-Platform Report from Nielsen is now available online. You can register (free) to download the full text. A summary blog post and infographic are also available. Game Consoles Now in Nearly Half of TV Homes Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found […]
Smartphones Account for Half of all Mobile Phones, Dominate New Phone Purchases in the US
Filed by on March 29, 2012
From Nielsen: Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones. This growth is driven by increasing smartphone adoption, as more than two-thirds of those who […]
New Statistics and Charts: U.S. Smartphone Penetration Hits 48% Overall, 66% in 24-34 Age Group
Filed by on February 21, 2012
Via Nielsen Wire: While overall smartphone penetration stood at 48 percent in January, those in the 24-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months […]
New Statistics: The Rise of Smartphones, Apps and the Mobile Web
Filed by on December 15, 2011
Via the Nielsen Wire: Nielsen’s State of the Media: The Mobile Media Report (Q3 2011) provides a snapshot of the current mobile media landscape and audiences in the U.S… Key findings: The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively); The majority of smartphone owners (62%) have downloaded apps […]
New Research: Changing Demographics of Tablet and eReader Owners in the US
Filed by on September 8, 2011
Paul Biba at TeleRead alerts us to a study that was recently released by Nielsen looking the demographics of tablet and ereader owners in the USA. From the Nielsen Web Site: In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to […]
