May 21, 2022

Updated Statistics from Nielsen: Mobile Operating System Share & Demographics

From a Nielsen Wire Blog Post:

In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

Who makes up this growing group of smartphone owners in the U.S.? As of Q1 2012:

  • 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
  • Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone.
  • Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
  • Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphones

Read the Complete Blog Post, Review Numbers, Access Chart

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.