Updated Statistics from Nielsen: Mobile Operating System Share & Demographics
From a Nielsen Wire Blog Post:
In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.
Who makes up this growing group of smartphone owners in the U.S.? As of Q1 2012:
- 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
- Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone.
- Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
- Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphones
Filed under: News
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.