New Research: Changing Demographics of Tablet and eReader Owners in the US
Paul Biba at TeleRead alerts us to a study that was recently released by Nielsen looking the demographics of tablet and ereader owners in the USA.
From the Nielsen Web Site:
In the U.S., as recently as last Summer, tablet and eReader owners tended to be male and on the younger side. But according to Nielsen’s latest, quarterly survey of mobile connected device owners, this is no longer the case.Back in Q3 2010, for example, 62 percent of tablet owners were under the age of 34 and only 10 percent were over the age of 55. By Q2 2011, only 46 percent of tablet owners were under the age of 34 and the percentage of those over 55 had increased to 19 percent.
Looking at the data by gender underlines key changes in the eReader category. Sixty-one percent of all eReader owners are now female, compared to a mere 46 percent in Q3 2010. (Smartphone owners are now evenly split between male and female and tablets remain primarily male.)
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.