Via the Nielsen Wire:
Nielsen’s State of the Media: The Mobile Media Report (Q3 2011) provides a snapshot of the current mobile media landscape and audiences in the U.S…
- The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively);
- The majority of smartphone owners (62%) have downloaded apps on their devices and games are the top application category used in the past 30 days;
- The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010;
- 87 percent of app downloaders (those who have downloaded an app in the past 30 days) have used deal-of-the-day websites like Groupon or Living Social;
- Younger groups text the most. In Q3, teens 13-17 sent and received the most text messages (an average of 3,417 each month).
But Wait, There’s More!
Also from Nielsen, U.S. Teens Triple Data Usage
Teens have officially joined the mobile Data Tsunami, more than tripling mobile data consumption in the past year while maintaining their stronghold as the leading message senders. Using recent data from monthly cell phone bills of 65,000+ mobile subscribers who volunteered to participate in the research, Nielsen analyzed mobile usage trends among teens in the United States. In the third quarter of 2011, teens age 13-17 used an average of 320 MB of data per month on their phones, increasing 256 percent over last year and growing at a rate faster than any other age group. Much of this activity is driven by teen males, who took in 382 MB per month while females used 266 MB.
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