Via the Nielsen Wire: Nielsen’s State of the Media: The Mobile Media Report (Q3 2011) provides a snapshot of the current mobile media landscape and audiences in the U.S… Key findings: The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53% respectively); The majority of smartphone owners (62%) have downloaded apps […]
Mobile User Stats: Mobile Apps Beat the Mobile Web Among US Android Smartphone Users
Filed by August 19, 2011
on From a Nielsen Announcement: According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that […]