November 28, 2020

Highlights: "New Publishing Industry Survey Details Strong Three-Year Growth in Net Revenue, Units"

UPDATE: Additional Highlights From the Report:

From a BookStats News Release/Highlights:

BookStats, the deepest, most comprehensive statistical survey ever conducted of the modern U.S. publishing industry – capturing its size, scope, revenue and rapid strategic expansion across multiplatform content and sales distribution channels – is being released today.

Spanning 2008-2010, BookStats offers data and analysis of the total industry and individual Trade, K-12 School, Higher Education, Professional and Scholarly markets.  Produced jointly by the Association of American Publishers and the Book Industry Study Group, its highlights include:

Overall U.S. publishing revenues are growing

Publishers’ net sales revenue has grown annually; 2010’s $27.94 Billion is a 5.6% increase over 2008.

Overall U.S. publishing unit sales are up as well

Publishers’ 2.57 Billion net units sold in 2010 represent a 4.1% increase since 2008.

Americans, young and old, are reading actively in all print and digital formats

2010 total net revenue in the consumer-focused Trade market is $13.94 Billion, increasing 5.8% since 2008 (excluding 2011’s e-book sales surge).  Adult Fiction and Juvenile (non-fiction and fiction) have seen consistent annual gains.

Education publishing holds steady and, in some segments, shows solid growth

Higher Education’s $4.5 Billion net revenue for 2010 represents a significant 23.1% increase over 2008.  K-12 School, publishing’s second largest category by net sales dollar volume, reached $5.5 Billion revenue in 2010.

Professional and Scholarly publishing shows gains

The Professional market’s $3.7 Billion net revenue was +6.3% over 2008.  Scholarly publishing experienced 4.7% growth since 2008, with $191 Million net revenue for 2010.

See Also: “Publishing Gives Hints of Revival, Data Show” (via NY Times)

See Also: BookStats Background Presentations (Bottom of Page)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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