May 27, 2022

Pew Internet: For the First Time 1/3 of U.S. Adults Own a Tablet Computer

From the Pew Internet & American Life Project:

For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.

Demographic groups most likely to own tablets include:

  • Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education

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Additional Highlights


There are no statistically significant differences in tablet ownership between men and women, or between members of different racial or ethnic groups.

  • Among parents with minor children living at home, tablet ownership rose from 26% in April 2012 to 50% in May 2013 (an increase of 24 percentage points).
  • Tablet ownership among adults living in households making at least $75,000 per year rose from 34% to 56% (22 percentage points).
  • Tablet ownership among college graduates rose from 28% to 49% (21 percentage points).

Meanwhile, other groups continue to show lower adoption levels. For instance, among adults who did not complete high school, 17% own a tablet computer, compared with 11% in 2012 (an increase of six percentage points, a statistically insignificant difference).

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See Also: Pew: Majority of American’s Now Own Smartphones (June 5, 2013) 

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.