For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.
Demographic groups most likely to own tablets include:
- Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
- Adults ages 35-44 (49%), compared with younger and older adults
- College graduates (49%), compared with adults with lower levels of education
There are no statistically significant differences in tablet ownership between men and women, or between members of different racial or ethnic groups.
- Among parents with minor children living at home, tablet ownership rose from 26% in April 2012 to 50% in May 2013 (an increase of 24 percentage points).
- Tablet ownership among adults living in households making at least $75,000 per year rose from 34% to 56% (22 percentage points).
- Tablet ownership among college graduates rose from 28% to 49% (21 percentage points).
Meanwhile, other groups continue to show lower adoption levels. For instance, among adults who did not complete high school, 17% own a tablet computer, compared with 11% in 2012 (an increase of six percentage points, a statistically insignificant difference).