Pew Internet: For the First Time 1/3 of U.S. Adults Own a Tablet Computer
For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.
Demographic groups most likely to own tablets include:
- Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
- Adults ages 35-44 (49%), compared with younger and older adults
- College graduates (49%), compared with adults with lower levels of education
There are no statistically significant differences in tablet ownership between men and women, or between members of different racial or ethnic groups.
- Among parents with minor children living at home, tablet ownership rose from 26% in April 2012 to 50% in May 2013 (an increase of 24 percentage points).
- Tablet ownership among adults living in households making at least $75,000 per year rose from 34% to 56% (22 percentage points).
- Tablet ownership among college graduates rose from 28% to 49% (21 percentage points).
Meanwhile, other groups continue to show lower adoption levels. For instance, among adults who did not complete high school, 17% own a tablet computer, compared with 11% in 2012 (an increase of six percentage points, a statistically insignificant difference).
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See Also: Pew: Majority of American’s Now Own Smartphones (June 5, 2013)
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.