New Findings From Pew Internet: Majority of American’s Now Own Smartphones
From the Pew Internet and American Life Project:
[Our emphasis] For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind. Our definition of a smartphone owner includes anyone who says “yes” to one—or both—of the following questions:
- 55% of cell phone owners say that their phone is a smartphone.
- 58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.
Taken together, 61% of cell owners said yes to at least one of these questions and are classified as smartphone owners. Because 91% of the adult population now owns some kind of cell phone, that means that 56% of all American adults are now smartphone adopters. One third (35%) have some other kind of cell phone that is not a smartphone, and the remaining 9% of Americans do not own a cell phone at all.
As has consistently been the case since we began measuring smartphone adoption two years ago, ownership is particularly high among younger adults, especially those in their twenties and thirties (although a majority of Americans in their mid-forties through mid-fifties are now smartphone adopters) and those with relatively high levels of household income and educational attainment.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.