“Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery”
From NextMarket :
In a survey conducted of over 1200 US e-reading consumers in late 2012, NextMarket Insights discovered 64% of those who use an Amazon e-reader (non-tablet) as their primary e-reading device use e-book store rankings and reviews as a way to discover new e-books, 17% more than those who use iPads.
Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group. According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.