January 24, 2022

Flurry Reports on Emerging Trends in Mobile Apps: Video Sharing Apps Are Hot!

From a Flurry Blog Post:

This report reveals emerging trends in mobile app category usage.  By studying how consumer time is shifting across app categories, we provide an early, clear demand signal.  In other words, we see where consumers are spending an increasing amount of time in apps beyond Games and Social Networking to show what’s next in mobile app popularity.  For this study, Flurry leverages a sample of 8 million active mobile app users across all app categories.  Flurry Analytics tracks more than 180,000 applications for more than 67,000 companies across iOS, Android, HTML5, Windows Phone and BlackBerry. The chart below shows the fastest growing app categories based on where consumers are spending their time.

These categories represent the fastest growing categories in mobile apps over the last 6 months.  When considering what’s hot beyond the gaming category on mobile, this gives us a strong indication.  Beyond the topical Instagram success story, chances are that future hits are among these categories.  Some apps with momentum today include Path, Skout, Viddy, SocialCam, Evernote, Spotify and more.  Please note that for iOS and Android, Flurry looks at equivalent categories (e.g., Photos & Videos in the iTunes App Store vs. Media & Video on Google Play).  For all charts we use iOS category names.

Read the Complete Blog Post for More Including Two Additional Charts

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.