Direct to Full Text Article:
“On Virtual Face-work: An Ethnography of Communication Approach to a Live Chat Reference Interaction”
23 pages; PDF.
Marie L. Radford
Gary P. Radford
Lynn Silipigni Connaway
Jocelyn A. DeAngelis
Source: The Library Quarterly 81.4, October 2011 (Made Available via OCLC Research)
This article reports on a project using an ethnography of communication approach and Erving Goffman’s face-work concept to analyze a librarian user interaction. This approach has the potential to greatly increase the understanding of interpersonal dynamics in computer-mediated communication realms.