Highlights Only: BISG Study Reveals E-Book Buyers Are Accelerating Their Move Away From Print
The surge in sales of e-reading devices like Amazon’s Kindle during the 2010 holiday season launched a turning point in e-book history according to the Book Industry Study Group (BISG). The second installment in VOLUME TWO of BISG’s closely watched Consumer Attitudes Toward E-Book Reading survey shows the percentage of print book consumers who say they download e-books jumped from 5% in October 2010 to nearly 13% in January 2011. In addition, fully two-thirds of survey respondents said they have moved exclusively, or mostly, to e-books over print. Finally, despite declining sales of pricier hardbacks, overall spending on books shows an uptick over the past six months, with 44% of respondents reporting higher unit purchases and 34% reporting higher overall spending on a combination of print books and e-books.
Results from the most recent survey in VOLUME TWO show:
- Fiction continues to dominate downloads, with literary fiction, science fiction, and romance each comprising over 20% of all format purchases.
- The most influential factors leading to an e-book purchase are free samples and low prices.
- “Power Buyers” (respondents who indicated that they acquired e-books at least weekly) have moved away from computers to dedicated e-readers and tablets much faster than the overall pool of respondents.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.