May 25, 2022

Interesting and Cool! Cascade: A Research Project From NY Times R&D Lab: Visualize How Information Propagates Through the Social Media

Fascinating research that’s more than worth a look.

This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared.

The web page includes a link to a useful introductory video and several visualizations showing how material is being shared.

Here’s some background and analysis of “Cascade” from a few of sources:

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.