Fascinating research that’s more than worth a look.
This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared.
The web page includes a link to a useful introductory video and several visualizations showing how material is being shared.
Here’s some background and analysis of “Cascade” from a few of sources: