Interesting and Cool! Cascade: A Research Project From NY Times R&D Lab: Visualize How Information Propagates Through the Social Media
Fascinating research that’s more than worth a look.
This first-of-its-kind tool links browsing behavior on a site to sharing activity to construct a detailed picture of how information propagates through the social media space. While initially applied to New York Times stories and information, the tool and its underlying logic may be applied to any publisher or brand interested in understanding how its messages are shared.
The web page includes a link to a useful introductory video and several visualizations showing how material is being shared.
Here’s some background and analysis of “Cascade” from a few of sources:
Filed under: Data Files, News, Publishing, Resources
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.