April 23, 2014

New Article Looks at Social Media as a Promotion, Development, and Delivery Tool at the National Library of Australia

Title Trove: the Terrors and Triumphs of Service-Based Social Media Authors Alison Dellit, Business Architect National Library of Australia Sarah Schindeler, Reference Librarian National Library of Australia Source National Library of Australia Staff Papers, 2012 Abstract The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery […]

Columbia University Libraries Releases Intro Video to CLIO Beta Library OPAC

A 1:26 promo video was posted on YouTube earlier today. Direct to CLIO Beta (http://cliobeta.columbia.edu). The CLIO Beta Blog points out that Version 4.0 of the OPAC was also released today. From the FAQ: CLIO Beta is based on the open-source Blacklight search and discovery engine in use at many peer institutions including Stanford, University […]

Libraries Borrowing Marketing Ideas From Bookstores

From the Columbus Dispatch: Today’s public libraries have a lot in common with retail bookstores, featuring special displays, coffee kiosks and gift shops. It’s a way to keep libraries relevant, boost circulation and compete for the public’s dollar at a time when public funding is being cut, experts say. Soft chairs flank a display of […]

Library Marketing is the Theme of Latest Issue Of Elsevier's Library Connect Now Available

Direct to Library Connect (June 2011) HTML ||| PDF Here are a Few of the Articles In the June 2011 Issue: “If they don’t know what you’re doing, then tell them! A primer on how to start marketing” Zuzana Helinsky, Library Consultant, zh Consulting, Lund, Sweden “Turning the library into an e-learning center” By Dr. […]