Library Marketing is the Theme of Latest Issue Of Elsevier's Library Connect Now Available

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Here are a Few of the Articles In the June 2011 Issue:

• “If they don’t know what you’re doing, then tell them! A primer on how to start marketing”
  Zuzana Helinsky, Library Consultant, zh Consulting, Lund, Sweden

• “Turning the library into an e-learning center”
  By Dr. Aree Thunkijjanukij, Director, Kasetsart University Library, Bangkok, Thailand

• “SmartLibrary: Innovations, mobility and personalized services”
  By Carrye Syma, Arlene Paschel and Donell Callender, Texas Tech University Libraries, Lubbock, TX, USA

• “E-book use at the Mona Library of The University of the West Indies: Marketing made a difference”
  By Pauline Nicholas, Librarian, The University of the West Indies at Mona, Kingston, Jamaica
• “The use of e-journals and research outcomes: Are they related?”
  By Michael Jubb, Director, Research Information Network, London, UK

• “Usage statistics in French universities: Results of a national research project”
  By C. Boukacem-Zeghmouri, Senior Lecturer, GERiiCO, Universite de Lille 3, Villeneuve d’Ascq Cedex, France

• “Make it mobile: Reaching users with web pages designed for handheld devices”
  By Willie Miller, Assistant Librarian, IUPUI University Library, Indiana University-Purdue University Indianapolis, Indianapolis, Indiana

• “ACRL marketing resources”

• “The Illinois Catalog Viewer Case Study”
  
• “Scientific collaboration: Trends and future directions”Scientific collaboration: Trends and future directions”
  By Gali Halevi, Director of Government Segment Marketing, Elsevier, New York, NY, USA

Direct to Library Connect (June 2011) HTML ||| PDF

Filed under: Academic Libraries, Associations and Organizations, Elsevier, Libraries, Patrons and Users, Publishing