January 24, 2022

New Article Looks at Social Media as a Promotion, Development, and Delivery Tool at the National Library of Australia


Trove: the Terrors and Triumphs of Service-Based Social Media


Alison Dellit, Business Architect National Library of Australia
Sarah Schindeler, Reference Librarian National Library of Australia


National Library of Australia Staff Papers, 2012


The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.

Direct to Full Text Article (16 pages; PDF)

Also Available: @TroveAustralia Twitter Feed Norms of Practice (2 pages; PDF)

Direct to Trove Database

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.