June 13, 2011 by Gary Price
From The Guardian: They may not know it, but web users who type “unemployment”, “estate agents” or “VAT” into Google are helping the Bank of England to gather information on the state of the British economy. The central bank is turning to internet search data as it seeks to widen its understanding of unemployment, consumer […]
May 25, 2011 by Gary Price
From a Google Labs Blog Post: It all started with the flu. In 2008, we found that the activity of certain search terms are good indicators of actual flu activity. Based on this finding, we launched Google Flu Trends to provide timely estimates of flu activity in 28 countries. Since then, we’ve seen a number […]