Tag: Bowker
Study: Tablets Growing in Popularity as “First Choice” For E-Reading
From a BISG News Release: E-book consumers’ preference for tablets is accelerating rapidly as dedicated e-readers drop in popularity, according to the Book Industry Study Group’s (BISG) closely watched Consumer Attitudes Toward E-Book Reading survey. The second installment in Volume Three of the study shows that, over the course of just six months, consumers’ “first […]
Bowker Mergers BML and PubTrack Brands to Create Bowker Market Research
From a Bowker/ProQuest News Release: Bowker has merged the U.S.-based PubTrack Consumer brand with U.K.-based Book Marketing Limited (BML) under a new global brand named Bowker Market Research. Products and services coming together under Bowker Market Research are the newly merged U.S. and U.K. consumer research products, industry statistics, U.K.’s Book Marketing Society, and U.S. […]
Bowker Releases Results of Global eBook Research (E-Book Adoption Rates in 10 Countries)
From Bowker: Australia, India, the U.K. and the U.S. are leading the world in e-book adoption rates, according to Bowker Market Research’s Global eBook Monitor, The study tracks consumer attitudes to and purchasing of e-books in major world markets. Research for Bowker’s Global e-book Monitor was conducted among the online population in 10 countries – […]
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Two Studies: British University Students Still Crave Print Over eBooks & US: Tablet Ownership, eReading, and Students
From a BML Bowker Announcement: While the majority of the U.K.’s undergraduate students are now using e-books, none are yet relying on them as a primary source of information. Print continues its hold as a key resource for at least two-thirds of students. That’s one of the key findings of a major new study that […]
Bowker Launches International E-Book Monitor
From a Bowker News Release Bowker will launch a major study that will assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. The study, commencing in January 2012 and repeating annually, will enable comparisons between e-book markets in countries experiencing different growth patterns […]
