Journal Article: “Stakeholder Communication In Academic Libraries: An Exploration of Annual Reports and Instagram”

The article linked below (abstract, snippets only) was recently published by The Journal of Academic Librarianship.

Title

Stakeholder Communication in Academic Libraries: An Exploration of Annual Reports and Instagram

Authors

Laura Wright
Valdosta State University

Samantha Paul
Valdosta State University

Source

The Journal of Academic Librarianship
Volume 50, Issue 6, November 2024, 102967

DOI:10.1016/j.acalib.2024.102967

Abstract

Annual reports are an opportunity to demonstrate transparency and communicate with stakeholders. This article presents an exploratory content analysis of library annual reports and Instagram accounts in a state university system. The researchers synthesized common themes in content and structure developing archetypal formats of annual reports. These archetypes clarify the interplay between audience, purpose, content and design in developing a cohesive product.

Findings indicate that libraries are neglecting opportunities to repurpose content between Instagram and annual reports. Information collected for the annual report provides content that can be tailored for Instagram posts, which in turn directs interested audience members to the full annual report. Finally, the best practices and strategies to improve communication and engagement with stakeholders identified by the researchers will be shared.

Direct to Article Abstract, Snippets, Full Text Access Info

Filed under: Academic Libraries, Libraries, News, Reports