Winners of IFLA PressReader International Marketing Award 2023 Announced
Sponsored by PressReader, the IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing. In its 20th year, this award honors organizations that implement creative, results-oriented marketing projects or campaigns.
For 2023, the top winners are:
- Sistema de Bibliotecas Públicas de Medellín (Colombia): Around the World in 26 Libraries 🥇
- Brooklyn Public Library (United States): Books Unbanned 🥈
- Foshan Library (China): Ex-Book: Old Flame, New Joy 🥉
The top campaign by Sistema de Bibliotecas Públicas de Medellín embraces a global librarianship mission that promotes the inclusion of all people. It utilizes creative marketing via travelers’ passports, with a campaign that sparks a sense of community among them. All aspects of this superb campaign, from strategy to creativity to metrics, were universally lauded by the Jury.
Brooklyn Public Library is this year’s 2nd place winner, with a daring and bold campaign that centers on the erasure method and striking use of graphics. A timely, high-impact campaign with a small(ish) budget, that promotes global principles of freedom and democracy and features unique and catchy messaging.
The 3rd place winner, Foshan Library, focuses on a sustainability concept that promotes environmentalism, using the library to promote book sharing. The campaign features good use of evaluation metrics and a clever, catchy title (“ex” can be used to denote exchange as well as a relationship). It addresses the digital divide and social equity, utilizing technology to leverage home libraries – a good way to get more people to access books.
“This year, the Jury received 91 submissions from around the world, up significantly from 53 in 2022. The campaigns were judged on strategy (research and planning); creativity and innovation; potential for generating visibility and support; and evaluation and objectives for effectiveness. The competition was strong with many dozens of inventive, thorough and ambitious campaigns, and the quality, diversity and creativity across the board were very high. We are deeply grateful to, impressed by and proud of the submitting libraries and sincerely commend all,” says Nick Boxem, Jury Chair of the IFLA PressReader International Marketing Award.
The Award Jury consists of library management and marketing experts Azenath Ateka (Kenya), Jeannie Bail (Canada), Nick Boxem (The Netherlands), Alberta Comer (United States), Nie Hua (China), Roxana Huaman Huriarte (Peru), Elena Stöhr (Germany) and Antoine Torrens-Montebello (France). All Jury members had equal say and voice in the deliberations.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.