Journal Article: “Click Me…! The Influence of Clickbait on User Engagement in Social Media and the Role of Digital Nudging”
The article linked below was recently published by PLoS One.
Title
Authors
Anna-Katharina Jung
University of Duisburg-Essen
Stefan Stieglitz
University of Duisburg-Essen
Tobias Kissmer
University of Duisburg-Essen
Milad Mirbabaie
Paderborn University
Tobias Kroll
University of Duisburg-Essen
Source
PLoS ONE 17(6): e0266743
DOI: 10.1371/journal.pone.0266743
Abstract
Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on Facebook in the form of liking, sharing and commenting. For this, we use a data set of more than 4,400 Facebook posts from 10 different news sources to analyze how clickbait in post headlines and in post text influences user engagement. The results of our study revealed that certain features (e.g., unusual punctuation and common clickbait phrases) increase user interaction, whereas others decrease engagement with Facebook posts. We further use our results to discuss the potential role of digital nudging in the context of clickbait. Our results contribute to understanding and making use of the effect of different framings in social media.
Direct to Full Text Article
Filed under: Data Files, News, PLOS
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.
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