Scholarly Publishing: “PNAS [Proceedings of the National Academy of Sciences] Rebrand: Improving Accessibility in Its Many Forms”

From a PNAS (Proceedings of the National Academy of Sciences) Editorial:

Whereas earlier web redesigns helped to overcome time and distance barriers, in 2020 a platform migration inspired a web redesign to move away from lingering historical conventions of paper publishing and capitalize on the special strengths of digital communication, particularly those enabling greater usability of the journal for a larger and much more diverse population of authors and readers than had ever existed before. Digital publishing has enabled PNAS to be personalized in a way that print publication never could be. Key to making PNAS more user-friendly and hence more useful has been recognizing the diversity represented within the readership and author communities and accordingly building in technology that allows readers to personalize their interactions with the journal.

The editorial goes on to discuss:

• PNAS Is Now More Portable
• PNAS Is Now More Readable
• PNAS Is Now More Searchable
• PNAS Is Now More Author-Centric
• PNAS Is Now More Accommodating

Direct to Full Text Editorial

Filed under: Conference Presentations, Journal Articles, News, Publishing