December 1, 2021

New From NPR and Edison Research: 2021 Spoken Word Audio Report

From NPR and Edison Research:

…the 2021 Spoken Word Audio Report from NPR and Edison Research demonstrates the continued growth of spoken word audio, particularly among young and multicultural listeners. Spoken word audio programming continues to expand with an 8% YOY increase in listeners, and 45% of the U.S. population listening to spoken word audio daily.

Key Findings From The 2021 Report Include:

  • The share of time spent listening to spoken word audio has reached 28% of time spent with all audio.
  • Black listeners spend 22% of their audio time with spoken word (+83% over 2014) and Hispanic/ Latino listeners spend 27% of their audio time with spoken word (+80% over 2014).
  • Mobile listening has increased 278% over the past seven years, with one-third (34%) of all time spent listening to spoken word audio on mobile devices.

Direct to Full Text: 2021 Spoken Word Audio Report
52 pages; PDF. 

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

Share