Social Media: “TikTok Overtakes YouTube For Average Watch Time in US and UK”
From BBC News:
App users in the UK and US are spending more time on TikTok than on YouTube, a new report suggests.
Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement.
App Annie characterised TikTok as having “upended the streaming and social landscape”.
However, YouTube retains the top spot for overall time spent – not per user – as it has many more users overall.
The “time spent” metric in App Annie’s report only accounts for Android phones – but also does not include China, where TikTok – known locally as Douyin – is a major app.
It shows that in the UK, TikTok surpassed YouTube back in June 2020, and has maintained its lead since. In the US, TikTok and YouTube traded places multiple times late last year before TikTok emerged on top in April 2021.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.