From Oxford University Press:
Today OUP launched new branding which supports our ongoing transformation to become a digital-first business and enhance our aim to make knowledge and learning more accessible through the power of technology.
OUP has been advancing knowledge and learning since our origins in the sixteenth century, producing high-quality materials and services for learners and researchers around the world. Whether it’s a researcher in a lab working on a vaccine, or a child learning to read their first words, learning changes lives, and we’re here to drive that change. But the world is changing, and the needs of education and research are constantly evolving. We believe that the new branding embraces this and will keep OUP at the forefront of this rapidly changing industry.
Speaking about the new brand, Nigel Portwood, CEO of Oxford University Press, said: “We have always been a leader in education and research and recognize the crucial role we can play in helping individuals and society progress through knowledge and learning. For many years now, we have been on a journey of digital transformation, and while demand for the printed formats remains, we expect to see increasing reliance on digital tools and resources across all our core markets. The new brand supports our activities in those digital formats and signals how we are reimagining our role, and our intent to continue to evolve in the future, to meet the ever-changing needs of our customers and communities.”
Read the Complete Announcement