The Association of Science and Technology Centers (ASTC), the Institute of Museum and Library Services (IMLS), the U.S. Centers for Disease Control and Prevention (CDC), the American Alliance of Museums (AAM), the American Library Association (ALA), and the Network of the National Library of Medicine (NNLM) today announced the launch of Communities for Immunity, an unprecedented partnership to boost COVID-19 vaccine confidence in communities across the United States.
This important project launches at a critical moment as the United States is experiencing both a surge in COVID-19 cases related to dangerous new coronavirus variants and an urgent need to dramatically increase vaccination rates. “Throughout the pandemic, our nation’s museums and libraries have supported their communities with critical educational and social services,” said Laura Lott, President and CEO of the American Alliance of Museums. “As community pillars and trusted messengers, they are well-positioned to help build trust in and overcome hesitation to the COVID-19 vaccines.”
With support from the CDC and IMLS, ASTC will lead Communities for Immunity, which will provide funding to museums, libraries, science centers, and other cultural institutions to enhance vaccine confidence where it matters most: at the local level. Building on the many ways they have supported their communities during the pandemic, the partnership will activate museums and libraries to create and deliver evidence-driven materials and develop resources, programs, and approaches specifically designed to help museums and libraries engage diverse audiences in building trust in the COVID-19 vaccine.
Additional organizations joining in the effort include the Association of African American Museums (AAAM), the Association of Children’s Museums (ACM), the Association for Rural and Small Libraries (ARSL), the Association of Tribal Archives, Libraries, and Museums (ATALM), and the Urban Libraries Council (ULC). This national coalition of partners are creating a Community of Practice to develop and refine vaccine education resources that will be shared with the broader museum and library community.
Communities for Immunity builds on a number of earlier and ongoing efforts to activate engagement in vaccine confidence work, including REopening Archives, Libraries and Museums (REALM), a research partnership between OCLC, the Institute of Museum and Library Services, and Battelle; Vaccines & US, led by the Smithsonian and in collaboration with a range of partner organizations and individuals; Vaccinate with Confidence from the CDC; We Can Do This from the U.S. Department of Health and Human Services; and the It’s Up to You campaign led by the Ad Council and COVID Collaborative. For more information, please visit CommunitiesForImmunity.org
Direct to Communities for Immunity