RBmedia is Acquiring McGraw-Hill’s Professional Audiobook Publishing Business
From an RBMedia Announcement:
RBmedia, the largest audiobook producer in the world, today announced the acquisition of McGraw Hill Professional’s audiobook publishing business, which includes its catalog of previously published titles, as well as a multi-year agreement to become the exclusive audio publisher for all of McGraw Hill Professional’s new titles.
“We are excited to participate more fully in the rapidly expanding audiobook category by partnering with RBmedia,” said Scott Grillo, President of McGraw Hill Professional. “Leveraging RBmedia’s unique abilities in spoken audio will help us reach business and trade professionals and all those striving to advance their education or careers. RBmedia creates exceptional audio productions that serve our authors well and will help them monetize audio rights at a high level. Our publishing program will be stronger because of this unique collaboration.”
McGraw Hill Professional’s catalog of hundreds of business, lifestyle, technical and professional titles includes international bestsellers and classic business titles, such as “Crucial Conversations” by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler; and “SPIN Selling” by Neil Rackham. New McGraw Hill Professional titles for which RBmedia will publish audiobooks include:
- An updated version of “The Toyota Way” by Jeffrey Liker, one of the most impactful business guides published in the 21st century
- “The Promise of Bitcoin: The Future of Money and How It Can Work for You” by Bobby Lee, which presents a compelling argument for how digital currency will transform the global economy
“McGraw Hill is a name that is synonymous with top-quality business content,” said Troy Juliar, Chief Content Officer for RBmedia. “Acquiring their audiobook publishing business and partnering with them on audio editions for their new titles is an incredible opportunity for us. It adds to our existing strength in business audio and establishes RBmedia as a valued partner for publishers and authors in this important category. We look forward to growing the audio audience for McGraw Hill Professional’s content and its talented authors.”
McGraw Hill Professional audiobooks released by RBmedia will be available for download on Audible, iTunes, Google Play, Audiobooks.com, and wherever RBmedia digital audiobooks are sold.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.