Getty Images and Unsplash today announced they have entered into a definitive agreement under which Getty Images will acquire Unsplash. Getty Images will fund the transaction from existing cash balances and the transaction is expected to close at the close of the month.
With more than 100 million images downloaded every month the Unsplash platform powers the creativity of tens of millions of users via the Unsplash website and thousands of partner integrations through the Unsplash API.
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Unsplash founders, Mikael Cho, Luke Chesser and Stephanie Liverani, will continue to lead and operate the Unsplash business maintaining its free content model, reporting into Getty Images CEO, Craig Peters.
The reason I’m excited about this acquisition is because it’s not goodbye, it’s about acceleration.
This is not one of those tech acquisitions where the company is bought to be shut down. Unsplash will continue to operate as a standalone brand and division of Getty Images. The entire Unsplash team will be staying and building Unsplash in the direction we have been. The main difference now is we have access to the resources and experience of Getty Images to help accelerate our plans to create the world’s most useful visual asset library.
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In the last year, Unsplash passed two billion image downloads (and just passed three billion), Unsplash for Brands tripled in size, and we recently launched Unsplash Hire.
In partnership with Getty Images, we’ll be accelerating our plans on each of these. We’ve identified ways we can grow faster together, collaborate more with brands, and create many more opportunities for creative talent.
Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.
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