May 21, 2022

Journal Article: “Web Content Strategy in Practice within Academic Libraries”

The article linked below was recently published by Information Technology and Libraries (ITAL).


Web Content Strategy in Practice within Academic Libraries


Courtney McDonald
University of Colorado Boulder

Heidi Burkhardt
University of Michigan


Information Technology and Libraries (ITAL)
Vol 40 No 1 (2021)
DOI: 10.6017/ital.v40i1.12453


Web content strategy is a relatively new area of practice in industry, in higher education, and, correspondingly, within academic and research libraries. The authors conducted a web-based survey of academic and research library professionals in order to identify present trends in this area of professional practice by academic librarians and to establish an understanding of the degree of institutional engagement in web content strategy within academic and research libraries. This article presents the findings of that survey. Based on analysis of the results, we propose a web content strategy maturity model specific to academic libraries.

Direct to Full Text Article
46 pages; PDF.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.