From the BookNet Canada Blog:
Welcome to part two of the mini blog series featuring results from the Canadian Book Consumer survey. In part one, we shared insights about Canadian book buyers — from most popular formats and subjects to preferred channels to complete a purchase, and more. In this instalment, we’ll take a deep dive into why and how Canadians acquire books — from awareness and discoverability to the reasons why Canadians decide to read, buy, or borrow specific books.
When we asked readers how they generally became aware of books they read or listen to, 38% said awareness was created at a bookstore or retailer, 30% from an author, 25% from a bestseller list, and 25% from the public library.
How readers became aware of books they read
See Also: Part One of the Series