May 25, 2022

Data: Social Media Users Pass 4 Billion Mark as Global Adoption Soars; Digital 2020 October Global Statshot Report From We Are Social

From a We Are Social Blog Post:

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day.

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

However, social media isn’t the only aspect of digital that’s delivering impressive numbers.

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives.

Essential headlines
Just before we dig into this quarter’s trends in more detail, here are the essential headlines you need to make sense of the global ‘state of digital’ in October 2020:

  • Total world population: 7.81 billion people
  • Number of people using mobile phones around the world: 5.20 billion
  • Global internet users: 4.66 billion
  • Worldwide social media users: 4.14 billion

Direct to Complete Blog Post/Report Highlights

Direct to Report (and Embedded Below)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.