December 2, 2020

National Archives and Records Administration (NARA) Releases Social Media Strategy FY 2021-2025

From the National Archives and Records Administration (NARA):

Our agency’s strategic goals are the driving force behind this social media strategy.

  • Make access happen
  • Connect with customers
  • Maximize NARA’s value to the nation
  • Build our future through our people

In a world that is increasingly dependent on digital and virtual services, the public’s first stop is often social media. Over the last 10 years, social media has been one of the most visible ways for the National Archives to demonstrate our purpose and mission and provide our customers with immediate information.

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Our previous social media strategy challenged us to build a community of practice across NARA, creating a group of staff who meet online monthly to coordinate campaigns and share their ideas and experiences with social media. This strategy builds on that success by acknowledging the continuing need for our managers and supervisors to support staff in using social media, whether they manage a platform or occasionally contribute.

This social media strategy will help to guide our vibrant community of practice and talented staff in an increasingly digital future. Our commitment to the mission of making the holdings of the National Archives available to the American people is as strong as ever, and we will continue to use social media to reinforce our service and value to the nation.

Vision Statement

Through this social media strategy, we will connect our audience with our holdings, provide valuable online resources that give context to that history, and show how our staff across the National Archives work to achieve our mission.

The goal of this strategy is to provide a framework—consisting of three pillars—that gives staff a shared sense of purpose in participating in our social media community of practice and feel a connection to each other and to NARA’s mission.

Read the Complete Strategy Document (approx. 3100 words)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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