From a We are Social Blog Post:
The global digital landscape is still evolving rapidly as we enter the second half of 2020, with the ongoing Coronavirus pandemic continuing to influence and reshape various aspects of people’s daily lives.
Lockdowns may have been lifted across many countries, but many of the new digital behaviours that people adopted during confinement have endured, resulting in meaningful increases in various kinds of digital activity.
For context, Akamai reports that global internet traffic has grown by as much as 30 percent this year, while research from GlobalWebIndex shows that we’re still spending considerably more time using connected tech than we were at the start of 2020.
All of this increased activity has resulted in some important milestones and trends in our new Digital 2020 July Global Statshot report, produced in partnership with We Are Social and Hootsuite.
Key headlines this quarter include:
- More than half of the world now uses social media
Many digital habits formed during lockdown have endured, despite the easing of restrictions
- Global TikTok use has surged, but future growth may be more challenging
- Instagram has reached a big new audience milestone
- Search behaviours are evolving, with important implications for brands
This is our most comprehensive quarterly report to date, with more than 150 charts of rich data and trends.
Direct to Summary Blog Post