Data: “The Majority of Americans’ Mobile Time Spent Takes Place in Apps”
The vast majority of mobile time is spent while connected to the internet. We estimate that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps. The app percentage continues to increase year over year—though our figures may undercount time in embedded mobile browsers, such as those within Facebook or Twitter.
This year, 83% of time spent with tablets will be in apps, a big increase from a few years ago but still less than the 90% of smartphone time in apps. The higher browser percentage for tablets likely comes from their continued role in shopping, which remains a primarily web-based activity.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.