October 22, 2021

White House, Federal Agencies Working with Schema.org to “Help Ensure Critical Resources Surface Across Online Search Engine Results”

From the White House Office of Technology Policy:

While there is no shortage of coronavirus content on the internet, the American people need access to the most up-to-date public health guidance and most relevant information on Coronavirus Disease 2019 (COVID-19) testing facilities in their communities. The White House and key Federal agencies are working alongside Schema.org to help ensure these critical resources surface across online search engine results.

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In order to increase adoption of this new standard, The White House called on the Networking and Information Technology Research and Development program to circulate instructions for Federal and non-government digital teams to use in marking up their websites. An effort is also underway to develop additional tags for scientific and other auxiliary information related to COVID-19, led by National Science Foundation funded Open Knowledge Network projects, the Department of Energy, and the National Institutes of Health.

Read the Complete Blog Post

See Also: Schema.org 7.0, Published: Includes Fast-Tracked New Vocabulary to Assist Global Response Coronavirus Outbreak (March 17, 2020)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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