Research Article: “Misinformation and Morality: Encountering Fake-News Headlines Makes Them Seem Less Unethical to Publish and Share”
The following full text article (open access) was published by Psychological Science.
Daniel A. Effron
London Business School
University of Southern California
November 21, 2019
People may repeatedly encounter the same misinformation when it “goes viral.” The results of four main experiments (two preregistered) and a pilot experiment (total N = 2,587) suggest that repeatedly encountering misinformation makes it seem less unethical to spread—regardless of whether one believes it. Seeing a fake-news headline one or four times reduced how unethical participants thought it was to publish and share that headline when they saw it again—even when it was clearly labeled as false and participants disbelieved it, and even after we statistically accounted for judgments of how likeable and popular it was. In turn, perceiving the headline as less unethical predicted stronger inclinations to express approval of it online. People were also more likely to actually share repeated headlines than to share new headlines in an experimental setting. We speculate that repeating blatant misinformation may reduce the moral condemnation it receives by making it feel intuitively true, and we discuss other potential mechanisms that might explain this effect.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.