From the Report:
Welcome to the 2019 Nielsen Music/MRC Data Year-End Report, which provides an exclusive glimpse at the industry’s leading trends, data and insights from the past 12 months. A milestone year for streaming, 2019 marked the first time on-demand streams surpassed 1 trillion during a 12-month period in the United States. The year ended with 1.15 trillion on-demand streams, fueled by a big year for hitmakers Post Malone, Taylor Swift and Ariana Grande as well as breakthrough artists like Billie Eilish, Lizzo and Lil Nas X. Tech trends like TikTok helped usher in a new wave of viral hits, while K-Pop and Latin acts continued the globalization of music reaching U.S. fans.
In addition to exclusive data from 2019, this report includes charts ranking the most consumed artists, songs and albums of the 2010s, with stats revealed her for the first time. The decade-based chart is topped by superstar artists Adele, Taylor Swift, Drake, Kenny Chesney and Tim McGraw. All data cited in this report is compiled by Nielsen Music/MRC Data. This report covers music consumption for the 12-month period from January 4, 2019, through January 2, 2020 (as compared to January 5, 2018-January 3, 2019).
Direct to Full Text Report–U.S.
48 pages; PDF.
Direct to Full Text Report–Canada
49 pages; PDF.