New Issue Brief From Ithaka S+R: “What Do Our Users Need? An Evidence-Based Approach for Designing New Services”
From an Introductory Post by Roger Schonfeld, Director, Libraries, Scholarly Communication, and Museums Program, Ithaka S+R:
As academic libraries continue to evolve beyond a focus on collections, their leaders have long recognized the importance of developing new services that add value for learners, instructors, researchers, and other stakeholders. Sometimes, the demand for new services is self-evident, but in other cases the library must develop services speculatively and in a competitive environment. In these cases, planning and assessment tools can be of tremendous value in allowing library leaders to focus their new service initiatives most effectively.
Recognizing this need, Ithaka S+R adapted a commercial market research methodology for use in planning new service models for academic libraries. This new tool — service concept testing — is one that we have now piloted with seven institutions, which in turn are rolling out new services. In today’s new issue brief, we describe this methodology and how it can be utilized by any library or group of libraries.
Read the Complete Post
Manager, Surveys and Research, Libraries, Scholarly Communication, and Museums Program, Ithaka S+R
Roger C. Schonfeld
Director, Libraries, Scholarly Communication, and Museums Program, Ithaka S+R
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.