April 11, 2021

Data Analysis: “National Politics on Twitter: A Small Share of U.S. Adults Produce Majority of Tweets”

From Pew Research:

The social media platform Twitter plays a prominent role in how politicians, media outlets and advocacy organizations promote their agendas and engage with political issues. Although these entities represent a highly visible portion of the political Twitter ecosystem, less is known about the political tweeting habits of the 22% of the American public that uses Twitter. A new Pew Research Center analysis sheds light on this question by collecting and analyzing the tweets of a random sample of U.S. adults with public Twitter accounts1 over a period of one year surrounding the 2018 midterm elections (from June 10, 2018, through June 9, 2019).

A small share of U.S. adults on Twitter produce most public tweets about national politicsThe findings of this analysis paint a nuanced picture of just how prevalent political speech is among U.S. adults on Twitter. On one hand, 39% of users with public accounts tweeted at least once about national politics – which includes mentions of national politicians, institutions or groups, as well as civic behaviors such as voting – over the study period. On the other hand, national politics is a relatively small element of the total Twitter conversation among U.S. adults. Content explicitly related to these issues made up just 13% of all tweets analyzed over the year studied.

Direct to Full Text Report

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

Share