The British Library’s Latest Campaign Celebrates “All Types of Research”

From Design Week:

A new text-based campaign for the British Library aims to celebrate the diversity of its offerings.

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Outside the British Library — the UK’s national library — a fifteen-word billboard “plays with a hierarchy of the offers found within”, according to [designer Tom] Sharp.

The playful poster lists “shops”, “cafés” and then “the whole wealth of human knowledge, endeavour and experience to date”. The copy is written in the British Library’s brand font, Syntax.

Inside the building, located at St Pancras, the campaign continues with a lengthy poster based around the word “research”.

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