The following research paper was recently posted on the IDEALS (University of Illinois) Repository.
Joshua D. Lynch
Metadata Services Specialist Specialist for the Illinois Digital Heritage Hub
From the Introduction
Much research has been conducted on the use of social media by academic libraries and digital libraries in order to promote collections. Little has focused exclusively on the social media efforts involved in a national or global digital library built by distributed metadata aggregation of many local organizations’ records. None have examined the social media efforts by the Digital Public Library of America (DPLA) and its many contributing organizations, known as hubs. In order to attempt to fill this void in the research, this paper examines the social media of a number of organizations that contribute records to the DPLA, known as hubs, in order to see if there are any trends or common strategies that hubs deployed in social media that may reveal new information about social media usage, digital collections promotion, and/ or outreach by organizations involved in a national distributed digital library.
Direct to Full Text Paper
23 pages; PDF.
See Also: DPLA in the Pacific Northwest: The Orbis Cascade Alliance Case (via OLA Quarterly)
9 pages; PDF.