New research in The Smart Audio Report series reveals how smart speaker user behavior and perceptions are evolving as owners ‘settle in’ with their devices and the market matures out of its introductory phase.
According to the Spring 2019 survey, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device.
While almost half of smart speaker owners are planning to acquire another device, the Report also finds a slowing interest among non-owners in acquiring their first smart speaker.
Among people who do not own a smart speaker and are interested in acquiring one, the top two (2) reasons they have not are:
- 63% are concerned that hackers could use a smart speaker to gain access to their home or personal information
- 55% are bothered that smart speakers are always listening
Security remains a concern around these devices among current users as well. Almost 60% of smart speaker owners worry about hackers, and more than half indicated it bothers them that their smart speaker is always listening.
Direct to Full Text Report
36 pages; PDF.