January 18, 2022

Survey Findings: “Video Gaming Goes Mainstream”

From Deloitte:

Over the past few years, the growth in gaming across generations has been dramatic and swift. Overall, 30 percent of US consumers pay for a gaming subscription service, and 41 percent play video games at least weekly, according to Deloitte’s Digital media trends survey, 13th edition. Indeed, there are more millennials, now, who have a gaming subscription than those with a traditional Pay TV subscription—and close to one-half of millennials and Gen Z pay for both a gaming and video streaming service. Increasingly, gaming has become integral to how many consumers are piecing together their own entertainment experience.


As consumers increasingly curate their own entertainment experiences, gaming is coming to the forefront. The compelling shifts among millennial consumers (which now includes people up to age 35 years old) reached an inflection point, with video gaming subscriptions edging ahead of Pay TV subscriptions—53 percent versus 51 percent according to Deloitte’s Digital media trends survey, 13th edition. Just one year ago, video gaming subscriptions among millennials were at 44 percent and Pay TV subscriptions were 52 percent, indicating a significant shift in momentum.

Read the Complete Article, View 6 Additional Charts

Media Coverage: More U.S. Millennials Subscribe to Video Games Than Traditional Pay TV: Survey (via Reuters)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.