Social Media: Men Appear Twice as Often as Women in News Photos on Facebook (New Report From Pew Research)
From Pew Research:
A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds that men appear twice as often as women do in news images, with a majority of photos showing exclusively men.
The Pew Research Center analysis used machine vision to examine the representation of women in news images from 17 national news outlets’ Facebook posts from April 1 through June 30, 2018. Facebook is a source of news for 43% of U.S. adults, while social media as a whole has outpaced print newspapers when it comes to where people often get their news.
There are several ways to measure how often men and women appear in news photos. One way is to think about all the photos together as making up one big crowd of people and estimating what share are women versus men. Women made up 33% of all the 53,067 individuals identified in news post images, while men made up the other 67%.
Another way to look at the data is to examine the mix of people who appear in each image. Across the 22,342 posts with photos containing identifiable human faces, more than half of them (53%) exclusively showed men, while less than a quarter showed exclusively women (22%). The remaining images (25%) show at least one man and one woman.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.