November 24, 2020

Library Marketing: International Federation of Library Associations (IFLA) Announces International Marketing Award Winners 2019

From IFLA:

The IFLA Section on Management and Marketing in collaboration with PressReader is pleased to announce the winners, finalists and top ten projects of the IFLA PressReader International Marketing Award for 2019! 

The award honors organizations that have implemented creative, results-oriented marketing projects or campaigns that promote the library and information services industry.

First place goes to The University of British Columbia – Canada, for the “2018 UBC Library Digital Colouring Books Campaign” project.

2nd Place – Vantaa City Library in Finland wins second place with their innovative App promotion and marketing strategy Taskukirjasto (translated as Pocket Library). The App received 71,208 times with 10,000 sessions per month. Vantaa City Library targeted subway users via digital wall promotions

3rd Place – “Story Seat – 10 seats, 10 stories, 10 parks” (Sunshine Coast Libraries – Australia)

A record number of applications were received this round: 116 submissions from 30 countries! These included 43 submissions from China, 23 from Russia, 3 from Australia, Brazil, Canada, Sweden and Zimbabwe, 2 from Columbia, Ecuador, India, Kazakhstan, Korea, and The Philippines and 1 from Bahrain, Bulgaria, Costa Rica, El Salvador, Finland, Indonesia, Kenya, Malaysia, Mexico, Morocco, New Zealand, Nigeria, Pakistan, South Africa, Uganda, US, and Zambia.

Direct to Full Text Announcement
Includes information about the Top 10 entries.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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