January 23, 2022

Transparency: Facebook Launches “Ad Library”, Provides Info on ALL Ads That Run on Instagram and Facebook Platforms

From Facebook:

We launched the Ad Library — previously called the Ad Archive in the US — to help people learn more about ads related to politics or issues that have run on Facebook or Instagram. The Ad Library offers information about who saw the ad, as well as its spend and impressions, and houses ads for seven years. Today, we’re updating the Ad Library to make it easier to learn about all ads and the Pages that run them.

This includes:

  • Bringing in all active ads any Page is running — not just ads related to politics or issues — creating one place to see ads on Facebook. This was previously only visible on a Page in the Info and Ads section.
  • Adding more information about Pages in the Ad Library, including:
    • Page creation date, previous Page merges, and name changes.
    • Primary country location of people who manage a Page, provided it has a large audience, or runs ads related to politics or issues in select countries.
    • Advertiser spend information for ads related to politics or issues where the Ad Library Report is currently available. This includes all-time spend and spend over the last week, which was previously only available in the Ad Library Report.
  • Improved search in the Ad Library. Past user searches will be saved for people logged in to Facebook, and people can now search by Page, not just keywords.
  • The ability to report ads from within the Ad Library.


As we announced in November, we will no longer require qualifying news publishers targeting people in the US to go through the ad authorization process or label their ads as related to politics or issues. All active ads for all Pages will be visible in the Ad Library, but ads from news publishers will no longer be labeled as related to politics or issues — and the news filter will no longer be included in the Ad Library. We will use membership lists from third party industry organizations, as well as the news Page index and additional criteria to identify news publishers for exemption.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.