In the UK: “Uber Cars Stock Children’s Books to Boost Bedtime Reading For World Book Day”
From City A.M. (London):
The scheme makes a number of children’s books available in select Uber cars for parents to take home. The cars will not appear differently on the company’s app, but it will instead be a surprise to both parents and non-parents alike who will find a selection of books in a basket in their vehicle.
The trial will see 1,000 books distributed to the cars of participating drivers across London and Manchester. Passengers will be able to pick up books by Beatrix Potter, E.B. White and Vashti Harrison, among other authors.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.