November 30, 2020

In the UK: “Uber Cars Stock Children’s Books to Boost Bedtime Reading For World Book Day”

From City A.M. (London):

The scheme makes a number of children’s books available in select Uber cars for parents to take home. The cars will not appear differently on the company’s app, but it will instead be a surprise to both parents and non-parents alike who will find a selection of books in a basket in their vehicle.

The trial will see 1,000 books distributed to the cars of participating drivers across London and Manchester. Passengers will be able to pick up books by Beatrix Potter, E.B. White and Vashti Harrison, among other authors.

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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