From City A.M. (London):
The scheme makes a number of children’s books available in select Uber cars for parents to take home. The cars will not appear differently on the company’s app, but it will instead be a surprise to both parents and non-parents alike who will find a selection of books in a basket in their vehicle.
The trial will see 1,000 books distributed to the cars of participating drivers across London and Manchester. Passengers will be able to pick up books by Beatrix Potter, E.B. White and Vashti Harrison, among other authors.
Read the Complete Article