Social network Pinterest has taken a big step to stop the spread of false content that is damaging people’s health, which could put pressure on competitors to follow.
Pinterest said Wednesday that it would no longer return any search results, including pins and boards, for terms related to vaccinations, whether in favor or against them. It took that step in late 2018 after noticing that the majority of shared images on Pinterest cautioned people against vaccinations, despite medical guidelinesdemonstrating that most vaccines are safe for most people.
Pinterest told CNBC on Wednesday that it’s been hard to remove this anti-vaccination content entirely, so it put the ban in place until it can figure out a more permanent strategy. It’s working with health experts including doctors, as well as the social media analysis company called Storyful to come up with a better solution, the company said.
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See Also: Pinterest Blocks All Vaccine-Related Searches In Effort To Combat Anti-Vax Content (via The Hill)
Includes letter to Google and Facebook by Rep. Adam Schiff on re: this issue.