May 26, 2022

NPD Group Reports One in Four 2018 Children’s Books in the U.S. Featured a Licensed Property, Licensed Books also Comprised 12 Percent of Total Book Sales in U.S.

From the NPD Group:

Licensed books, featuring popular characters from movies, TV, games, toys and lifestyle brands, made up 12 percent of total sales and 26 percent of juvenile sales in the U.S., market in 2018, according to global information company The NPD Group.

Licensing occurs when a book publisher has paid the original intellectual property owner for the right to publish the character or property in book form.


Six out of the top 10 fastest growing licenses for 2018 were kids’ licenses:

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About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.