From a NPR News Release:
The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total umber of devices in homes has increased 78% year-over-year.
According to the nationally-representative telephone survey of 1,000+ persons 18+, the average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.
- 52% of all smart speaker owners report using their device daily
- 8% of people in the U.S. got a smart speaker during the 2018 holiday
season, between Black Friday and the end of December 2018
- 14M people in the U.S. got their first smart speaker device in 2018
Direct to Full Text Report (11 pages; PDF)
Direct to Report Summary