NPR, Edison Research Release “The Smart Audio Report (Winter 2018); Number of Smart Speakers in Homes Has Increased 78% Year-Over-Year

From a NPR News Release:

The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total umber of devices in homes has increased 78% year-over-year.

According to the nationally-representative telephone survey of 1,000+ persons 18+, the average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.

Other key findings from The Smart Audio Report Winter 2018 ownership
survey include:

• 52% of all smart speaker owners report using their device daily
• 8% of people in the U.S. got a smart speaker during the 2018 holiday
  season, between Black Friday and the end of December 2018
• 14M people in the U.S. got their first smart speaker device in 2018

Direct to Full Text Report (11 pages; PDF)

Direct to Report Summary

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