March 24, 2019

NPR, Edison Research Release “The Smart Audio Report (Winter 2018); Number of Smart Speakers in Homes Has Increased 78% Year-Over-Year

From a NPR News Release:

The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total umber of devices in homes has increased 78% year-over-year.

According to the nationally-representative telephone survey of 1,000+ persons 18+, the average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.

2019-01-07_15-29-13Other key findings from The Smart Audio Report Winter 2018 ownership
survey include:

  • 52% of all smart speaker owners report using their device daily
  • 8% of people in the U.S. got a smart speaker during the 2018 holiday
    season, between Black Friday and the end of December 2018
  • 14M people in the U.S. got their first smart speaker device in 2018

Direct to Full Text Report (11 pages; PDF)

Direct to Report Summary

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Gary Price About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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