NPR, Edison Research Release “The Smart Audio Report (Winter 2018); Number of Smart Speakers in Homes Has Increased 78% Year-Over-Year
From a NPR News Release:
The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total umber of devices in homes has increased 78% year-over-year.
According to the nationally-representative telephone survey of 1,000+ persons 18+, the average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.
- 52% of all smart speaker owners report using their device daily
- 8% of people in the U.S. got a smart speaker during the 2018 holiday
season, between Black Friday and the end of December 2018
- 14M people in the U.S. got their first smart speaker device in 2018
Direct to Full Text Report (11 pages; PDF)
Direct to Report Summary
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.